Privacy Policy

1. Introduction

Welcome to the NCR Air Quality Portal ("we," "our," or "us"). This Privacy Policy describes how we collect, use, and protect information when you visit our website at ncrairquality.in (the "Site"). By accessing or using the Site, you agree to the terms of this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of the Site immediately.

We are committed to protecting your privacy and being transparent about our data practices. As an independent, non-commercial educational resource, we have designed this Site to function with minimal data collection. We do not require user registration, we do not maintain user accounts, and we do not build user profiles.

2. Information We Collect

2.1 Personal Information

We do not actively collect personally identifiable information (PII) from visitors. You are not required to create an account, provide your name, email address, phone number, or any other personal details to access the content on this Site. If you choose to contact us via our contact form, the information you voluntarily submit (name, email address, and message content) will be used solely to respond to your inquiry and will not be stored in any database, shared with third parties, or used for marketing purposes.

2.2 Locally Stored Data

Certain interactive features on this Site — such as the emergency preparedness checklist — use your browser's localStorage to save your preferences and progress. This data is stored entirely on your device and is never transmitted to our servers or any third party. You can clear this data at any time by clearing your browser's local storage or site data through your browser settings. No personal information is stored in localStorage; it is used exclusively to remember checklist item states (checked or unchecked) for your convenience.

2.3 Automatically Collected Information

When you visit the Site, certain technical information may be collected automatically by our hosting provider and third-party services. This may include your IP address, browser type and version, operating system, referring URL, pages visited, time and date of your visit, and time spent on each page. This information is collected in aggregate form and is used solely to understand traffic patterns, improve site performance, and ensure the Site functions correctly. We do not use this information to identify individual users.

3. Cookies and Tracking Technologies

3.1 What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work efficiently, provide a better user experience, and supply information to site owners. Cookies can be "persistent" (remaining on your device until deleted) or "session-based" (deleted when you close your browser).

3.2 Cookies Used on This Site

This Site itself does not set any first-party cookies. However, third-party services integrated into the Site — specifically Google AdSense — may place cookies on your device. These include:

• Google DoubleClick DART Cookie: Google, as a third-party advertising vendor, uses the DART cookie to serve advertisements to visitors based on their visits to this Site and other websites on the internet. The DART cookie is used by Google in the ads served on websites displaying Google AdSense advertisements. It enables Google to serve ads that are relevant to your interests based on your browsing history.
• Google AdSense Cookies: Google AdSense uses cookies to serve ads on this Site. Google's use of advertising cookies enables it and its partners to serve ads to users based on their visit to this Site and/or other sites on the internet.
• Firebase Analytics Cookies: We use Google Firebase Analytics to understand aggregate site usage patterns. Firebase may set cookies to distinguish unique users and sessions. This data is anonymized and aggregated — we cannot and do not use it to identify individual visitors.

3.3 How to Manage Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling cookies may affect the functionality of certain features on this Site and other websites you visit. For more information about cookies and how to manage them, visit allaboutcookies.org.

4. Third-Party Services

This Site integrates the following third-party services, each with their own privacy policies:

• Google AdSense: We use Google AdSense to display advertisements on content pages. Google may use cookies and web beacons to collect information about your visits to this and other websites in order to provide relevant advertisements. Google's use of advertising cookies enables it and its partners to serve ads based on your browsing history. You can review Google's privacy practices at Google Privacy Policy.
• Google Firebase: We use Firebase for real-time data delivery and analytics. Firebase collects certain device and usage information in anonymized form. For details, see the Firebase Privacy Information.
• World Air Quality Index (WAQI) API: We retrieve real-time air quality data from the WAQI API. API requests are made server-side or via client-side calls. The WAQI project has its own terms of service and privacy policy. Your interaction with our Site does not transmit any personal data to WAQI.

5. How Google Uses Cookies for Advertising

Google uses cookies to serve ads on this Site. Google's use of the DoubleClick DART cookie and other advertising technologies enables it and its partners to serve advertisements to you based on your visits to this Site and other websites on the internet. These cookies do not contain personally identifiable information, but they do track browsing behaviour across websites to deliver targeted advertising.

You can opt out of personalised advertising by visiting Google Ad Settings. You may also opt out of third-party vendor cookies for personalised advertising by visiting aboutads.info or the Network Advertising Initiative opt-out page.

6. GDPR Compliance

If you are a resident of the European Economic Area (EEA), the United Kingdom, or any other jurisdiction covered by the General Data Protection Regulation (GDPR), you have certain rights regarding your personal data:

• Right of Access: You have the right to request a copy of any personal data we hold about you. As we do not collect or store personal data, there is generally no data to provide.
• Right to Rectification: You have the right to request correction of inaccurate personal data.
• Right to Erasure: You have the right to request deletion of your personal data ("right to be forgotten").
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data under certain circumstances.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format.
• Right to Object: You have the right to object to the processing of your personal data, including for direct marketing purposes.

Since this Site does not collect or store personal data beyond what is automatically collected by third-party services, most of these rights are addressed through the respective third-party privacy controls listed in Section 4 above. If you have any GDPR-related concerns, please contact us at contact@ncrairquality.in and we will respond within 30 days.

For visitors subject to GDPR, Google AdSense on this Site is configured to comply with applicable consent requirements. Users in the EEA may see a consent dialog before personalised ads are served.

7. Children's Privacy

This Site is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. The educational content on this Site is intended for a general audience, including parents and guardians who may seek information to protect their children from air pollution. If you are a parent or guardian and believe that your child has provided personal information to us through our contact form, please contact us immediately at contact@ncrairquality.in, and we will take steps to delete such information.

In compliance with the Children's Online Privacy Protection Act (COPPA) and similar international regulations, we do not target advertising to children, and we do not create profiles of child users.

8. Data Security

We take reasonable technical and organisational measures to protect the information associated with this Site. The Site is served over HTTPS, ensuring that data transmitted between your browser and our servers is encrypted. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. We encourage users to take their own precautions, such as keeping their browsers up to date and using secure internet connections.

9. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will update the "Effective Date" at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Continued use of the Site after any changes constitutes your acceptance of the updated Privacy Policy.

For significant changes — such as the introduction of new data collection practices or new third-party services — we will make reasonable efforts to provide prominent notice on the Site, such as a banner notification on the homepage.

10. Contact Information for Privacy Concerns

If you have any questions, concerns, or requests regarding this Privacy Policy, your personal data, or our privacy practices, please contact us:

If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.